1. Avoid Overloading with Color Options

While it might seem counterintuitive, offering too many color options can overwhelm buyers. Stick to a maximum of five colors for your products. Gray-colored apparel tends to outsell other colors, followed by black. Navy and white are also popular but don’t match the sales of gray or black. Start with these four color options to simplify decision-making for your customers.

2. Focus on Design, Not Personal Branding

Avoid the common mistake of slapping your logo or face onto every product. Instead, create designs that resonate with your audience. Good designs are simple, generic, and perhaps even funny or trending. Remember, Nike’s brand development took years, so don’t rush to put your name/logo/face on everything. Use your branding as a subtle reminder of who created the design overall.

3. Embrace Constructive Criticism

If a design isn’t selling, don’t be afraid to pivot. Seek feedback from family and friends, even if it hurts your feelings. Constructive criticism can lead to better designs and more successful sales. Adapt and refine your offerings based on what resonates with your audience.

4. Leverage Social Media

Social media platforms are powerful tools for promoting your merchandise. Use them to showcase your products, engage with your audience, and build a community. Share behind-the-scenes content, customer testimonials, and creative posts. Remember, social media is free, so take advantage of it to reach a wider audience.